Michael Hyatt’s book Platform: Get Noticed in a Noisy World, is a great investment for any aspiring writer, artist, musician, speaker, or anyone with a product to sell. Hyatt made the 228 or so pages fly by. Most of the book is taken from his blog, and it shows why his blog is so popular. He gives the reader plenty of information in a very short space. He makes what most would perceive to be a terribly frightening, the process of trying to build a tribe and market a product yourself, into a fun and relational experience.
Hyatt walks the reader through taking a “wow product” to developing a way to pitch the product to building a home base blog for it/yourself to building your tribe with Twitter, and finally engaging with your customers/tribe. The book is full of practical, useful, and very easy to understand and follow tips. Each chapter gets right to the point, with little fluff added to the information that Hyatt is trying to get across. Hyatt follows his own suggestions; each chapter is adapted from his blog, meaning it is usually around 500 words, or 2-3 pages, which adds to the readability of the book. While much of the book is common sense, he does bring up points that many people might not think of without a lot of trial and error. He even offers the reader to copy his personal policies; such as giving the reader his blog’s comment policies and Federal Trade Commission disclosures, which makes things really easy for those who do not have the time or wherewithal to do the research themselves. Another great thing about this book is Hyatt tries to show people how to get noticed without spending a lot of money. He points out a lot of free services that most people might not know about.
For all that I really loved this book; ever book has its flaws. These critics are more from my personal preferences more than anything that is really wrong with the book per se. Hyatt loves lists as a means of getting information across. The majority of the chapters have lists in them. If you love lists it works great. I am not such a huge fan of lists. I understand that they work well for what he wants to do, but I am not such a huge fan. The other critic I have is Michael Hyatt is an extrovert, Jesse Alexander is an introvert. Hyatt suggests the reader gets very personal with the blog, Twitter, and other social media outlets. This is fine if you are the type of person who wants to let it all hang out and engage in social situations easily. However, I am not that type of person and I understand that not saying a lot or offering up a whole lot is not going to get me a lot of followers on Twitter or a lot of views on my blog. I am trying to get over this. The last potential draw back to this book, I see is that Hyatt was a pretty well-known guy before he wrote his first book or became CEO of Thomas Nelson, or chairman of Thomas Nelson. I would venture to guess he had a lot of friends in and out of the business world before he started his blog. While he does say that it will take a lot of time, good posts, and other things to get your number of blog views up. I am guessing that he had a much larger pond to fish out of than most of his readers do.
Overall though the book is great and I highly recommend it to anyone wanting to get more involved in social media, promote a blog, or a product. I believe this book will change the way you look at social media and marketing.